Salt Lake City Metropolitan Area - California - Cottonwood Heights, Utah - Colorado | U.S.A.
| Investor Type | Firm |
| Type of Fund | VC |
| Industries | Software (Web Marketplace Saas..) • IT (& TMT) • Media • Hardware (& Manufacturing) • Retail (& E-Commerce) • A.I. (& Big Data) • HealthTech (& Fitness) • Web Security (& Privacy) • Analytics • Cloud Services (& Infrastructure) • Developer tools • Investment Management • Mobile |
| Stages | Later, Series A, Series B |
| Investing | United States |
| Investment Range | $5,000,000 - $20,000,000 |
| Investment Sweet Spot | $10,000,000 |
| Assets Under Management | $246,000,000 |
About The Fund
Mercato Partners is a venture capital firm that specializes in later-stage and expansion-stage investments, targeting companies in a diverse range of sectors such as Software, IT & TMT, Media, Hardware & Manufacturing, Retail & E-Commerce, A.I. & Big Data, HealthTech & Fitness, Web Security & Privacy, Analytics, Cloud Services & Infrastructure, Developer tools, Investment Management, and Mobile. With a foundation year of 2007 and headquartered in Cottonwood Heights, Utah, Mercato Partners focuses on companies operating within digital media, branded consumer, and technology sectors. They offer substantial investment sizes with a minimum of $5 million, a maximum of $20 million, and a sweet spot of around $10 million. Their investment stages include Later, Series A, and Series B rounds. The fund boasts assets under management of approximately $246 million. Mercato Partners operates with a core belief in investing in underserved and underfunded geographies while maintaining a commitment to delivering value without compromising values. Their approach features a deep involvement in governance and strategy, and they aim to foster sustainable growth in the companies they invest in. Their investment thesis centers around partnering with leaders to improve the way people live, learn, and work. Mercato Partners has a track record of being a founder-friendly investor, recognized by Inc. for offering committed support to entrepreneurs looking to grow their businesses outside of traditional tech hubs. They look to forge partnerships rather than merely making bets, seeking to be the first call for founders, offering access to a network of world-class advisors, and aiming to provide significant support in all aspects of growth without adhering to a rigid playbook. The fund's website suggests they have an appetite for investing in companies with at least $10M in annual revenue, demonstrating robust year-over-year growth.
Mercato Partners's investments on record
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