Mayfair Equity Partners

About The Fund

Mayfair Equity Partners is a private equity firm founded in 2014, with headquarters in London, United Kingdom, and specializes in investments in the telecommunication, media, technology (including Software, Web Marketplace, SaaS), energy, and food & beverage sectors. The firm operates with an investment thesis centered on providing buyout and growth capital to businesses, focusing on equity with a clear expertise in MBO/LBO and Ownership Transition. Mayfair Equity Partners works with exceptional management teams to help them achieve extraordinary results, indicating a preference for partnering over passive investment strategies. The firm emphasizes building trust-based relationships based on empathy, ambition, and accountability and is known for its diverse but tight-knit team that has been investing together for over a decade. With a commitment to operational effectiveness and marketing efficiency, Mayfair's approach seeks to add value beyond capital by working closely with the businesses they invest in to drive innovation and accelerate growth. They invest in growing businesses across the UK and internationally with a minimum and maximum investment size of £21,000,000. They boast a portfolio that includes companies like Yieldstreet, Promise Gluten Free, and SuperAwesome, reflecting their focus on technology and consumer sectors and their capability to navigate international expansion and integration planning. Mayfair Equity Partners leverages their sector knowledge to support portfolio companies, particularly in technology and data, human capital development, and environmental social governance.