Juuri Partners Oy

About The Fund

Juuri Partners Oy is a Finnish private equity firm based in Helsinki, specializing in funding established and profitable small to medium-sized enterprises (SMEs) in Finland. With a unique operational model that combines active minority investment, debt financing, and strategic business support, Juuri Partners caters to growth-oriented businesses at critical stages of development and expansion, including management buyouts (MBO) and succession planning. They offer a new form of business financing and development that strongly engages with company owners, encouraging growth that benefits the entrepreneurs and owners who continue to be stakeholders. They champion an investment philosophy that supports companies through transition periods, accelerates growth, and contributes strategic insights. They are committed to the well-being of the companies they invest in, helping them drive revenue, employment, tax contributions, and positive societal impact – all of which align with the interests of entrepreneurs, their businesses, and Finland as a whole. The firm operates Juuri Fund, whose capital comes from domestic, financially stable institutional investors, focusing on actively seeking new investment opportunities, developing them, and divesting when the time is right. The firm's network and expertise are available for industry arrangements and the creation and implementation of new growth-seeking strategies. Their investment portfolio includes diverse companies ranging from self-service laundry chains, software firms specialized in the aviation industry, pet care businesses, digital solutions providers for stationary and mobile work, geotechnical services, digital engineering consultancies to hydraulic cylinder manufacturers. Juuri Partners is actively involved in the growth stories of their target companies, not only as financiers but also as highly committed external sparring partners, aiming for mutual owner-value increase. Their website showcases their investments, approach to responsible investing, news, and the option for contact. Juuri Partners emphasizes transparency, sustainability, and the open and clear communication in their operations.