Hydra Ventures

About The Fund

Hydra Ventures is the corporate venture capital arm of Adidas AG, established in 2011 and headquartered in Amsterdam, Netherlands. The firm primarily focuses on nurturing emerging consumer brands, novel trends, and innovative technologies within the domains of apparel, footwear, and sports. Particularly, they have a keen interest in the IT and TMT sectors, Hardware and Manufacturing industries, and HealthTech and Fitness space, recognizing the transformative potential of these verticals in modern consumer markets. Hydra Ventures seeks to catalyze the growth of companies that operate at the intersection of these industries with sports, understanding that advancements here can significantly alter consumer experiences and expectations. As an investor, they bring to the table not just financial backing but also strategic expertise, drawn from Adidas's extensive history in the sports industry. The firm's investment thesis revolves around engaging with businesses that are uniquely positioned to leverage technological innovation to create impactful consumer products and services. With a minimum and maximum investment threshold of $200,000,000, Hydra Ventures is positioned to make substantial capital commitments to its portfolio companies, thereby providing them with the financial resources required to scale operations, innovate product lines, and expand their market presence. Through such investments, they aim to support entrepreneurial ventures that align with their strategic vision for evolving lifestyle and consumer preferences in the sport and related sectors.