Fuel Ventures

What is Fuel Ventures?

Fuel Ventures is a London-based venture capital firm with a focus on technology-driven sectors. They specialize in investing in marketplaces, platforms, and software-as-a-service (SaaS) model businesses, catering to both B2B and B2C models.

As a firm with an equity investment expertise, they target companies that are EIS qualifying and demonstrate early commercial traction, particularly those operating within the United Kingdom. With a minimum investment threshold of £600,000 and a maximum of £2,000,000, their 'sweet spot' for investment typically lies around £1,300,000.

The firm's specialties lie in funding Seed, Startup, Early Stage, and Series A ventures, and they manage assets totaling £145 million. Founded by entrepreneur Mark Pearson, Fuel Ventures operates with the ethos of entrepreneurs investing in entrepreneurs, understanding first-hand the trials of scaling up high-growth companies. The active investment approach is founded on leveraging the team's entrepreneurial experience to offer operational expertise and support.

Portfolio companies can also benefit from a network of strategic partnerships providing access to essential tools and resources at discounted rates. The firm has a proven track record of supporting successful exits and scaling businesses.

Fuel Ventures operates with a team that has been recognized for its achievements, including winning industry awards for 'Best New Product' and 'Best Investor Return,' and listing Fuel Ventures VCT on the London Stock Exchange. The firm emphasizes high-risk investments in start-ups and early-stage businesses, conveying that these types of investments can lead to total loss but have the potential for high returns if successful. Beyond financial capital, Fuel Ventures extends its value proposition through an experienced network aimed at helping portfolio companies navigate complex growth challenges, with successful case studies cited from various founders across the tech landscape.

They value diverse investments from different industries ranging from SaaS, FinTech, and Retail, to CleanTech and HealthTech, including specialized technology areas such as Robotics, DeepTech, and Nanotechnology.

What they say:

Fuel is a pre-seed and seed fund based in London, but investing in any company that is SEIS or EIS qualifying. Fuel began investing in 2016, and have since built a large portfolio of fast growing early stage companies. We were founded by Mark Pearson, an entrepreneur who founded MyVoucherCodes.com and sold that business in 2014.

What we look for: We invest into SEIS & EIS qualifying marketplaces, platforms, and SaaS model businesses both B2B and B2C. We are relatively agnostic across all other sectors. We like revenue-producing businesses who are doing $5k-$100k MRR.

How we help: We're a young and ambitious team with hands on experience working within start ups. Our GP, Mark, founded and exited his own business MyVoucherCodes.com and our wider team also have hands on experience within early stage businesses. We can support companies with: follow on funding, events and portfolio connections and offers and partners.