Clever Clover

About The Fund

Clever Clover is a venture capital and incubation firm based in Amsterdam, Netherlands, founded in 2012. With a focus on fostering innovation and entrepreneurship, Clever Clover invests in startups and supports their growth, targeting industries such as IoT and wearables, A.I. and big data, HealthTech and fitness. The firm emphasizes its expertise in the travel, leisure, manufacturing, retail, and food sectors and limits its geographic investment reach to entities based in Austria, Germany, Netherlands, and the United Kingdom. Recognizing the importance of early-stage funding, Clever Clover's investment specialities include early, seed, later, Series A, and Series B funding rounds. The fund typically invests amounts up to €900,000, reflecting its commitment to propelling businesses during critical stages of development. As a VC, Clever Clover actively seeks impactful consumer goods brands that prioritize health consciousness and offer products contributing to wellbeing. They play an active role in client growth, empowering them with guidance in entrepreneurship, which includes an experienced team of over 25 experts with FMCG focus and a track record of supporting over 80 brands. The management team, led by Managing Directors Marloes Voermans and Heinrich Prokop, leverage their international networks and industry relationships to assist startups, focusing on healthy food, beverages, nutrition in retail and FMCG. The firm's core experts bring a wealth of knowledge from various backgrounds, including strategic advising, sales and marketing, financial management, quality control, and legal expertise. United by the goal of building powerful consumer brands, Clever Clover's team members are recognized specialists in their respective fields, contributing significantly to the firm's capability to deliver substantial value to both startups and investors alike. Additionally, Clever Clover offers a unique position as an impact-focused accelerator, providing emerging brands the necessary support to scale quickly and expand their reach internationally.