Investor Type | Firm |
Type of Fund | VC |
Industries | Software (Web Marketplace Saas..) • Businesses Solutions • FinTech (& Financials services) • Retail (& E-Commerce) • Cosmetics (& Fashion) • CleanTech • HealthTech (& Fitness) • Blockchain (& Cryptos) • Medical Devices (& Hospital Services) • Healthcare (& Wellness) • Mobility • Consumer |
Stages | Pre-Seed, Seed, Early Stage, Series A |
Investing | United States |
Investment Range | $500,000 - $1,000,000 |
Investment Sweet Spot | $750,000 |
Assets Under Management | $3,500,000 |
Cleo Capital is a venture capital firm focused on empowering early-stage startups in the United States. They position themselves as a generalist VC, often making investments in a variety of sectors such as Software, Business Solutions, FinTech, Retail, E-Commerce, Cosmetics, Fashion, CleanTech, HealthTech, Fitness, Blockchain, Cryptos, Medical Devices, Hospital Services, Healthcare, Wellness, Mobility, Consumer, and other industries. With headquarters at 3739 Balboa St #1026, San Francisco, CA 94121, they wield an investment strategy anchored in the pre-seed to Series A range, with assets under management amounting to $3.5 million. Cleo Capital's typical check size is between $500,000 to $1 million, with a sweet spot investment of around $750,000. Their investment thesis revolves around identifying and incubating companies domiciled in the U.S. that fall under three main sectors: Future of Income (spanning the 1099 and Creator Economy), Complicated Consumer (encompassing Consumer Fintech, Legal tech, Insurtech, Real Estate tech, and HealthTech), and Decentralized Enterprise. Founded by General Partner Sarah Kunst in 2018, Cleo Capital has the distinction of having backed a wide array of startups including notable names like Ellevest, Hill House Home, Falconx, Planet Forward, and Kobold Metals. They demonstrate a preference for Delaware C corps building software companies with the growth potential to become billion-dollar entities. Their ideology is encapsulated in a quote by Dr. Maya Angelou featured on their website, signifying resilience and potential: 'Amazing awaits... it awaits when we work hard enough, want badly enough, and refuse to say we've had enough.'
We invest in US-domiciled companies at Pre-Seed and write $500K-1M checks. We are happy to look at any company but we mainly invest in companies that fall into the following three buckets: Future of Income(1099 & Creator Economy), Complicated Consumer(Consumer Fintech, Legal tech, Insurtech, Real Estate tech & Health tech) and Decentralized Enterprise. Read more about our focus areas here: https://cleocapital.medium.com/