Chasing Unicorns

What is Chasing Unicorns?

Chasing Unicorns is the investment arm of Stripes39, a venture capital firm headquartered in Seattle. Specializing as the first investor, Chasing Unicorns focuses on venture investments in companies operating in the cloud and software sectors, with keen interests in industries like Software, IT & TMT, IoT & Wearables, and A.I. & Big Data.

Their investment strategy is to make $100,000 to $500,000 investments where they believe the chance of success is high, based on factors such as team quality, product value, user acquisition strategy, and monetization plans. Occasionally, they make smaller $25,000 investments when the product is useful to them, for strategic reasons such as knowledge acquisition or relationship building, belief in the positive impact of the product, or to support a particular entrepreneur.

Notable investments include Kitchenbowl, a social community for cooking enthusiasts; Plums, a cloud-based hiring solution; and Code Fellows, a coding education program. Decision-making within Chasing Unicorns is led by a consensus among Salil Jain (CEO), Quang Dinh (CMO), and Carl Ng (COO) of Stripes39.

They provide more than just capital; their support is deeply rooted in the experience of scaling consumer verticals and navigating the challenges of startups. They currently accept pitches only through personal introductions. Beyond investments, Chasing Unicorns is committed to helping their entrepreneurs succeed, leveraging their core competencies as part of their investment equation.