Better Capital

What is Better Capital?

Better Capital is a private equity firm that specializes in providing funding to a wide range of sectors, aiming to support companies with potential for significant improvements. Despite being established with a focus on industries such as media, aerospace, and manufacturing, Better Capital has broadened its investment horizon to cover several other domains.

They target opportunities in Software, including Web Marketplaces, SaaS platforms, Education, AgroTech, Business Solutions, FinTech and Financial Services, HealthTech and Fitness, Blockchain and Cryptocurrency, Gaming and eSports, Medical Devices and Hospital Services, as well as the broader Healthcare and Wellness sector, and Consumer goods.

With an investment range set between $5,000 and $100,000, their sweet spot for investments is around $80,000. Better Capital is actively involved in various stages of company growth, showing particular interest in Pre-Seed, Seed, and Series A rounds of funding.

The firm, having its base in London, United Kingdom since its foundation in 2009, has positioned itself as a resource for emerging companies seeking financial leverage along with strategic support to fuel their growth trajectory. Notably, the firm does not confine itself to the traditional private equity mold but adjusts its strategies to adapt to the dynamic needs of startups and growth-stage businesses across the outlined sectors. However, as of the knowledge cutoff in April 2023, the domain bettercapital.co.uk appears to be for sale and does not provide additional information about the firm's current operations, investment activities, or portfolio.