Apiary Capital LLP

About The Fund

Apiary Capital LLP is a UK-based private equity firm that specializes in lower mid-market, buy-and-build investment strategies. With a focus on the IT, Media, Education, Business Solutions, and HealthTech sectors, they target companies with proven business models and defensive characteristics. The firm typically invests in businesses valued between £10 million to £75 million and supports growth through acquisition strategies. They are committed to partnering with owner-managed businesses that form the foundation of the entrepreneurial economy. Apiary believes the lower mid-market segment offers significant opportunities for value creation through close collaboration with ambitious management teams. The firm works closely with management to foster both organic and acquisitive business growth. Apiary's investment ethos is built on the collective strengths of its team, comprising senior investment and operational professionals from leading institutions in the buyout sector. With a diverse background, the team applies deep sector knowledge and experience to each investment. An analogy to their approach is in their name, Apiary, where individual hives—like their portfolio companies—are more productive within a collective (apiary). Key values include teamwork, ambition, quality, and transparency. They emphasize partnership and empowerment, seeking to enhance performance with passionate, strong leadership aligned with the firm's core principles. The specialization in equity investment vehicles like Expansion, MBO/LBO, and Acquisitions allows Apiary to strategically navigate the complex market landscape. As a private equity fund, they manage assets worth £200 million from their London headquarters at 6 Warwick Street. Their skilled team includes Managing Partner Mark Salter, Partners such as Dan Adler, Rob Simpson, and others who contribute to the firm's sector expertise and strategic execution.