TCG

What is TCG?

TCG, also known as TCG Capital Management, LP, is an investment firm with a focus on building consumer businesses across a variety of industries. Formed by Peter Chernin, Jesse Jacobs, and Mike Kerns, TCG started as a partnership formed in 2010 and transitioned from a holding company to an investment firm.

The team combines their diverse knowledge and experiences to create a strategic approach to investment. They have concentrated their efforts on direct-to-consumer, subscription-based businesses, and on founders who have built robust brands but are seeking scale.

Originally with a focus on media and an interest in how technology would reorganize the media sector, TCG's investment thesis has expanded to include consumer industries such as commerce, health and wellness, gaming, consumer finance, and more. They look for companies that have strong brand identities, passionate fan bases, and the ability to develop solid business models.

TCG's unique approach to partnership involves investing in companies, providing advice, assisting in recruiting leaders, and helping secure access to capital. With a portfolio of over 70 companies, TCG has demonstrated success in supporting founders to realize their visions within the consumer landscape.

As of their last update, TCG has closed a new fund with over $700M of commitments from investors. They have offices in Los Angeles, San Francisco, and New York, with an emphasis on maintaining the culture they have cultivated over the years, characterized by curiosity, creativity, deep care, and levity.

Their investment parameters include a minimum investment of $50,000, a maximum of $100,000,000, and a sweet spot investment of $1,500,000. Jonathan Moore, currently serving as an Advisor at TCG Crypto, joined the firm after being an Associate at Citigroup with a focus on fundamental analysis and investment recommendations for High Yield and Distressed companies.

Through its strategic approach and transformative investments, TCG aims to identify what consumers will want tomorrow and which companies and founders are poised to meet those future needs.