Scaleup Mediafund

What is Scaleup Mediafund?

Scaleup Mediafund is Australia's leading media investor for growth businesses, specializing in media-for-equity investments. They focus on providing consumer-facing companies with a unique investment model that combines national scale advertising resources and partnerships.

Scaleup Mediafund leverages Australia's largest, quality multi-platform audiences and premier advertising providers to support early-stage businesses in driving market adoption and building a household brand. Their portfolio features national scale partnerships and tailored campaigns to scale consumer businesses with strategic media investment.

Through partnerships with Australia's top media owners, Scaleup Mediafund invests in businesses demonstrating high potential for market scalability. They provide campaign solutions tailored to the unique needs of their investees, delivering targeted return on investment with guaranteed advertising inventory and flexible terms for campaign optimization based on performance.

With over 17 investments, 2 exits, and 3 IPOs, totaling more than $25 million in brand and paid advertising, they have a significant impact on their portfolio companies like Mable, Mosh, PointsBet, and Bare Funerals. Scaleup Mediafund's investment model is designed to support the marketing and brand growth of venture-backed companies by allowing them to extend their cash reserves through reduced marketing spend. Their investment criteria reflect their strategic partnership role with a wide array of institutional, venture capital, and family office investors to fulfill the marketing needs of their portfolio companies.

Their preferred deal size ranges from $1 million to $2 million in discounted media, with flexibility in the allocation of inventory across various media platforms. They participate in planned financing rounds on co-investor terms, providing high-quality brand and paid advertising at attractive prices, and prefer to invest in a variety of instruments such as ordinary equity, preferred equity, and convertible notes.

Scaleup Mediafund positions itself as a minority investor and typically does not seek board positions. Their streamlined partnership solutions involve diagnostic pre-deal advice, deal negotiation, and complete media delivery, including scheduling, assistance with planning and booking, and campaign performance reporting.

They boast a robust team that provides dedicated fund investment principles and advisory services. Moreover, Scaleup Mediafund continues to offer follow-on investments and maintains a robust decision-making process driven by their investment committee.

Their media partners include News Corp Australia, Foxtel, Binge, Kayo Sports, Nova, oOh!media, and Realestate.com.au, covering comprehensive media formats like outdoor, radio, podcast, TV, streamed video, print, and digital advertising across Australia. Their benefits include connecting with Australian households, providing expert marketing campaign advice, guaranteed advertising inventory at discounted pricing, and optimized execution with flexible booking for ads.