Redrice Ventures

What is Redrice Ventures?

Redrice Ventures is a venture capital fund based at 11 Emerald Street, London, WC1N 3QL, specializing in early-stage, seed, and series A investments. They target consumer brands, platforms, and related B2B tech solutions with the backing of investment amounts ranging from a minimum of £250,000 to a maximum of £2,500,000.

Their investment thesis focuses on supporting founders who are creating premium consumer brands and tech solutions that define popular culture and add value to people's lives. They believe in fostering a fanbase, not just a customer base, creating movements that are more than just businesses. Redrice Ventures is actively searching for UK-based companies with global ambitions, an engaged and growing community of customers, and a cause beyond the numbers.

Prospective investments should be generating up to £10 million in revenue with strong momentum and a plan to reach over £30 million revenue within 5 years. Through their founder-friendly approach, they offer strategic and operational support and are interested in how their portfolio companies are changing consumption for good with a focus on community, purpose, and enriching experiences.

The team at Redrice Ventures is comprised of brand-building experts with a mix of skills, insights, experience, and industry contacts, supporting entrepreneurs to scale up their brands and accelerate their journey to becoming era-defining entities. Their beliefs are rooted in candour, being team-first, impact (people, planet, profit), and they commit to being open, honest, and collaborative with their founders.

Redrice Ventures provides not only investment but also valued counsel, introductions, and an understanding of what it takes to build a global brand. Their portfolio includes Castore, Ocean Bottle, Winedrops, and several others demonstrating their commitment to innovative sectors.

What they say:

We support Founders creating premium consumer brands, platforms and related tech solutions

What we look for: We invest in seed and series A purpose-driven B2C and DTC consumer goods and brands, future of commerce platforms and marketplaces, and related SAAS tech solutions

How we help: We’re experts in brand-building, with the perfect mix of proven skills, unique insights, invaluable experience and all-important industry contacts.