Red & Blue Ventures

About The Fund

Red & Blue Ventures is a venture capital firm specializing in Pre-Seed, Seed, and Series A investments. With a focus on nurturing innovation within the ecosystem associated with the University of Pennsylvania, they possess a deep commitment to supporting Penn-affiliated entrepreneurs and startups. The team comprises Penn alumni, bringing decades of experience in early-stage investing and operations to the table. Red & Blue Ventures predominantly invests in retail and e-commerce sectors, alongside various others. They have a significant investment range, with a minimum of $100,000, a 'sweet spot' of around $1,000,000, and a maximum of $10,000,000. With assets under management amounting to $9,500,000, they not only provide financial support but also leverage their extensive network and expertise to guide the growth of portfolio companies. The team's track record includes involvement with prominent companies like Jet.com (acquired by Walmart), Some Spider, and The Neat Company. Their notable team members have backgrounds in venture capital, entrepreneurial ventures, and advisory roles - including Managing Director Michael B. Aronson, who has a rich history of working with technology companies, co-founder Brett Topche with significant ecommerce and private equity experience, and their Advisory team which includes renowned professors and industry experts such as Dr. Laura Huang, Dr. Eric Bradlow, David Bell, and Dr. David Reibstein.