Profura

About The Fund

Profura is a private equity firm located in Goteborg, Sweden, focusing on investing in small to medium-sized companies mainly within Sweden. They specialize in a variety of sectors including fishing, consumer products and services, machinery, textiles, and manufacturing. Profura is characterized by their philosophy of investing in people, recognizing the critical role that individuals play in leading companies to success. The firm's investment activities encompass four main areas: Industri, Utveckling, Fastigheter, and Provator. 'Industri' pertains to traditional industrial sectors and trade companies, including holdings in technology trade, workshops, and machine rentals. 'Utveckling' reflects their long-standing experience in the forestry industry and the trade of lumber, extending to investments in pet foods and accessories, financial services, batteries, energy storage, and hotels. The 'Fastigheter' arm focuses on property management and development in Sweden, seeking total returns for the conglomerate while primarily targeting the Gotaland region alongside properties in Stockholm, Skane, and Varmland. 'Provator' is unique as it invests in financially distressed companies where the core business is sound and can be developed to ensure profitability while being industry-independent. Profura's approach is hands-on and long-term, reflecting their belief in active ownership that shares the values and goals of companies they invest in, aiding those in financial constraints as well as healthy enterprises poised for growth. Their corporate structure is fortified by a debt-free parent company, Profura AB, indicating financial stability. The firm emphasizes a philosophy blend of 90 percent focus on people and 10 percent on the companies themselves, suggesting a fundamental belief in the power of strong leadership and dedicated employees to define the success of their ventures.