Mediaocean

What is Mediaocean?

Mediaocean is positioned as a mission-critical platform for omnichannel advertising, enabling seamless orchestration across various channels, formats, and devices. They offer a suite of products and services that include ad serving, creative personalization, and activation across digital, social, and connected TV (CTV), collectively known as Flashtalking.

Their verification services are encapsulated under 'Protected by Mediaocean', ensuring quality and performance of advertisements. Mediaocean also offers infrastructure for omnichannel planning, buying, and financial accounting at scale, aimed at streamlining the buyer workflow (Prisma), managing media finance (Spectra & Ignitia), and handling costs & estimates (Aura). Furthermore, they provide a partner network allowing direct, in-platform access to trusted providers across the media ecosystem.

Education offerings from Mediaocean include self-certification courses and live training programs, supporting continuous learning in the industry. Their resources furnish thought leadership, industry insights, and reports covering omnichannel advertising trends and techniques.

Mediaocean emphasizes a strong corporate culture and diversity, equity, and inclusion (DE&I), believing that diversity of thought and experience strengthens their team. They are active in community events, webinars, and provide regular industry publications featuring insights from their leaders.

As an investment entity, Mediaocean targets early-stage ventures, demonstrating their specialty in Series B, Series A, Angel, and Seed investments, predominantly in the software industry, including web marketplaces and SaaS platforms. Their focus on innovations like artificial intelligence (AI) and automation underscores their dedication to evolving the advertising ecosystem, as they aspire to power the future of advertising with advanced technologies.