Macromill

What is Macromill?

MACROMILL is an enterprise that provides consumer insights and marketing analytics solutions, recognized as the fastest growing in its field after merging with MetrixLab. They specialize in transforming data from various sources such as online surveys, social media, and enterprise systems into valuable business information, delivering actionable consumer insights.

This data-driven approach is aimed at enabling companies to innovate products, engage with brands, and enhance customer value effectively. They are headquartered in Tokyo with additional key locations in Rotterdam and San Francisco, operating 27 offices around the globe, including the Americas, Europe, and Asia.

MACROMILL has a wide client base, serving 2200 leading brands from over 80 countries. With research capabilities that span online methodologies and offline insights, they provide a comprehensive suite of services to aid in the development of marketing strategies and consumer understanding.

Their panel network boasts top quality and quantity, offering varied online research services, offline research to support product development and merchandising efforts, self-service surveys for quick and cost-effective data collection, as well as international research options, with a reach over 90 countries and 130 million consumers.

Additionally, MACROMILL engages in digital and data marketing, leveraging online behavioral data from their panels to measure campaign effects and changes in consumer behavior, full-service consulting for business strategy and data utilization, marketing promotions, healthcare marketing, and building data culture within businesses to solve marketing challenges.

The organization’s investment ranges between a minimum of $1,500,000 to a maximum of $2,000,000,000, underlining its commitment to cater to various scales of research and marketing endeavors.