Follow [the] Seed

What is Follow [the] Seed?

Follow [the] Seed is a global, data-driven venture capital (VC) firm headquartered in Australia. They have devised a unique investment approach that relies heavily on data to guide their decisions when it comes to supporting startups.

They take pride in identifying and fostering innovative and disruptive technologies through their two proprietary data-driven methodologies: B2B Reverse Problem Solving (RPS) and B2C RavingFans. The B2B RPS model involves collaborating with large enterprises and Fortune 500 companies to uncover pressing issues and then investing in ventures that address these challenges. On the other hand, their B2C RavingFans methodology utilizes a Software Development Kit (SDK) backed by behavioral psychology models to identify early-stage products and services that are likely to form customer habits.

Follow [the] Seed is sector-agnostic but is particularly interested in post-seed startups that are not only innovative but can demonstrate market need and viability through data. They extend their investment support globally, removing geographic or networking biases in their selection process.

The VC firm is supported by a diverse team of partners and venture partners, spread across three continents, each bringing a unique set of skills in operations, compliance, investment, PR & marketing, and corporate venture. The firm has contributed to creating over $1.4 billion in value, funded over 80 companies, and raised over $200 million in capital. Their investment philosophy transcends mere capital infusion; they are committed to forming long-term relationships by investing their expertise and experience into the growth of their portfolio companies.

With expertise in various sectors, the team is capable of providing strategic marketing support, legal guidance, and operational insights to nurture the startups they invest in.