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Logo Firm FluidTheory
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FluidTheory

map marker logo Salt Lake City Utah |  U.S.A.

Investor TypeFirm
IndustriesSoftware (Web Marketplace Saas..) • PropTech • FinTech (& Financials services) • Retail (& E-Commerce) • CleanTech • Autonomous vehicles (& Cars) • Developer tools • Impact • Real Estate (& Construction) • Mobility • Consumer • Woman Focused
StagesPre-Seed, Seed
InvestingUnited States
Investment Range $50,000  -  $500,000
Investment Sweet Spot $250,000

Investors who are part of this firm

About The Fund

FluidTheory is an investment fund focused on nurturing early-stage ventures within a multitude of dynamic industries. Primarily aiming at Software, PropTech, FinTech, Retail, CleanTech, Autonomous Vehicles, Developer Tools, Impact, Real Estate, Mobility, Consumer sectors, and women-focused entities. They approach investment opportunities with a preference for Pre-Seed and Seed stages, recognizing the transformative potential during the infancy of a company. FluidTheory's typical investment ranges between $50,000 and $500,000, with a sweet spot of around $250,000. The fund not only offers financial backing but also invaluable industry insights, expertise, and a strong commitment to driving growth in the businesses they invest in.Their portfolio spans a diverse array of fields, from web marketplaces, SaaS, and e-commerce to sustainable technologies and innovative mobility solutions. By capitalizing on the cross-pollination of ideas and resources among these varied sectors, FluidTheory seeks to foster a synergistic ecosystem where its investments can thrive. They meticulously craft their investment strategy to align with the evolving landscape of technology and business, ensuring they remain at the forefront of industry innovation.Moreover, FluidTheory is not exclusively focused on monetary returns, as it demonstrates a deep-rooted dedication to impact investing, targeting ventures that aim to generate a positive social and environmental impact alongside financial performance. Real estate investments also form a significant part of their portfolio, ranging from residential properties to multi-tenant commercial spaces, suggesting a holistic approach to asset diversification. The fund takes pride in being actively involved with their investees, offering more than just capital by imparting operational support, strategic guidance, and a supportive network to help startups navigate the intricate pathways of growth and expansion.

FluidTheory's investments on record

APFusion $500,000.00 Pre Seed

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