Fir Capital Partners

About The Fund

Fir Capital Partners is an investment fund deeply embedded in innovation, emphasizing the value of entrepreneurship and disciplined execution in their culture. They believe in empowering both their people and the businesses they invest in, championing meritocracy as a core ethic. Their focus industries span across Software, BioTech, FinTech, Energy, HealthTech, Fitness, Gaming, eSports, Impact, Medical Devices, Hospital Services, Healthcare, Wellness, and Consumer sectors. With an investment range between $100,000 and $5,000,000, Fir Capital Partners maintains an investment sweet spot at approximately $1,500,000 for their funding rounds. They specialize in Seed and Series A stages, directing their efforts towards capitalizing businesses in Latin America. They seek to bring the horizon to potential investees by identifying businesses and entrepreneurs with exceptional growth potential, creating value, and navigating the unique challenges of the Brazilian market. Their array of services includes Financial Advisory (M&A and Advisory), Fund Participation, and supporting New Ventures. The DNA of the firm is defined by innovation and technology, as demonstrated by its investment portfolio and news highlights that showcase involvement with tech-driven companies such as SUNEW and Samba Tech. The company ethos centers on the belief that navigating business is akin to navigating the open seas — requiring skill, timing, and the ability to harness nature's forces to reach objectives and expand horizons. The company sets itself apart by skillfully identifying investment opportunities, creating value, and knowing precisely when and where to invest to maximize the potential of promising companies. Fir Capital Partners brings a combination of strategic insight and local expertise to small and medium-sized businesses aiming to go beyond their current capabilities.