D2 Double Down

What is D2 Double Down?

D2 Double Down is a venture capital firm based in London, UK, specializing in early-stage and seed investments. They focus on SaaS, cybersecurity, fintech, mobility, no-code, and occasionally e-commerce, with a strong preference for high-margin products and services that can be sold on a recurring basis by remote-first teams.

Their strategy differentiates them by backing what they consider are 'real businesses' rather than chasing after inflated valuations and the rush to the next funding round. D2 seeks equity efficient, 'default alive' technology, and technology-enabled startups with an emphasis on revenue, unit economics, and profitability. They are sector agnostic but prioritize companies that have sustainable business models over just compelling financial projections and value startups that are built to last rather than quick exits.

They believe such businesses are the future of technology entrepreneurship. As outlined on their website, D2 Fund focuses on funding capital-efficient B2B software companies primarily in the UK and Europe, with investments up to £2 million. They look for efficient entrepreneurship, mission-critical products, and life-long business sustainability.

D2 also emphasizes post-investment support to their portfolio companies by providing guidance, introductions to key industry contacts, marketing support, and assistance in hiring, among other benefits. They are keen on aligning with founders by prioritizing sustainable growth and providing hands-on assistance, always working towards the best interest of the companies they invest in.

D2 is also open to alternate financing options such as debt and grants to preserve founder equity. Their investment range typically lies between £100,000 and £750,000.

What they say:

We invest in SaaS, cybersecurity, fintech, ecommerce (although rare), mobility, no-code.We invest in founders who want to build profitable tech or tech enabled businesses. We are sector agnostic but prefer high margin products sold on a recurring basis by remote first teams.Double Down is a different type of venture fund. We back real businesses at the early stage.As a fund, we seek equity efficient ‘default alive’ technology and technology enabled start-ups that focus on revenue, unit economics and profitability instead of just meaningless paper valuations, headcount and ‘the next round’.We value start-ups with sustainable business models, not just believable financial models. We like companies that want to stay in business, not run for the exit. We believe these businesses are the future of technology entrepreneurship.