Ad4Ventures

About The Fund

Ad4Ventures is the venture capital arm of Mediaset Group, dedicated to combining advertising and equity investments. Operating mainly in the realms of Software, Media, Education, FinTech, Financial Services, and Logistics, Ad4Ventures specializes in providing growth capital through a unique model that offers multiplatform advertising in exchange for equity. They focus on companies within Italy and Spain that exhibit strong potential for growth. Ad4Ventures leverages the expansive reach of Mediaset Group's resources by offering promotional and visibility support through wide-reaching advertising campaigns. These campaigns are designed to facilitate and accelerate the development of invested companies. The portfolio companies have the opportunity to gain prominence by leveraging premium editorial content across a range of platforms, including TV, web, and radio. Ad4Ventures also provides a suite of support services to its portfolio companies, which includes media planning, creativity, and access to online marketing experts. By tapping into this robust network, Ad4Ventures supports the scaling of innovative business models and technologies that align with their investment thesis. The fund demonstrates commitment to the growth of its portfolio companies, such as Satispay, a leading mobile payment solution; Colvin, an online flower delivery service; and Burnhard, a provider of gas grills and grill accessories. Headquartered at Viale Europa 48, Cologno Monzese (MI), IT-20093, Italy, Ad4Ventures presents itself as a valuable partner for businesses seeking to expand their reach and capital through strategic advertising investments.