Plain Vanilla Investments

About The Fund

Plain Vanilla Investments is a private equity firm located in Amsterdam, Netherlands, specializing in a variety of investments across multiple sectors. They focus on acquiring both stand-alone companies and non-core divisions of large corporates, mainly operating in industries such as Software, IT and TMT (Technology, Media, Telecommunications), Media, BioTech, Energy, CleanTech, HealthTech and Fitness, Material Science, and Medical Devices and Hospital Services. Emphasizing their investment philosophy of 'Return on Involvement', they believe that active engagement and a high level of involvement in their portfolio companies are crucial to achieving substantial returns on investments. Their team is composed of entrepreneurial experts with extensive hands-on experience, who invest not just capital, but also impart their specific knowledge and expertise to support mid-market entrepreneurs through funding, strategic guidance and operational support. This approach is designed to add significant value during critical transitions such as growth phases, strategic shifts, shareholder successions, or turnarounds, which they identify as defining moments in a company's life cycle. Plain Vanilla Investments has a proven track record in fostering growth, strategic transformations and operational enhancements within their portfolio, choosing to be directly invested and involved rather than passive observers of the businesses they support. Their hands-on strategy implies that they work closely with companies to navigate complex transitions, supplying immediate experience and guidance to ensure successful outcomes.