Nouvago Capital, founded in 2008 and headquartered in Stockholm, Sweden, operates as a subsidiary to Servisen Investment Management AB. They specialize in investing in lifestyle-related companies that have a global market presence. Their investment portfolio includes a diverse range of businesses, from start-ups to more mature companies, with the focus on identifying and supporting innovative concepts and teams that define or redefine lifestyle products, services, or experiences. With a total of 31 investments spanning across three continents, Nouvago Capital has established a significant footprint in the investment landscape for companies that align with their thematic interest in lifestyle industries. They aim to build and support companies through various growth phases and are actively involved in their development. Despite the broad category of 'Other,' they give special attention to organizations within the Information Technology sector, which includes Telecom, Media, and Technology (TMT). Nouvago's investment strategy is structured to back companies that demonstrate strong potential for impact in the lifestyle domain, whether they are in the nascent stages of their lifecycle or have matured and are seeking further scale and development. They are not bound by a rigid investment size, making them flexible to engage with various financial stages of company growth. Additionally, they provide exit opportunities for companies under their wing, helping to foster full-cycle investment management. The approach of Nouvago Capital reflects a commitment to not only financial support but also to providing strategic and operational guidance to nurture market leaders that reshape and innovate within the lifestyle sector.