mParticle

About The Fund

mParticle is an innovative Customer Data Platform designed for multi-channel consumer brands. They specialize in turning customer data into customer joy, offering a holistic platform that allows businesses to deliver intelligent and adaptive customer experiences in moments that matter, across any screen or device. Their services include AI-powered customer insights and predictions to make informed decisions at scale. mParticle's fully-configurable platform simplifies data management, eliminates silos, and integrates seamlessly into businesses' existing tech stacks. They support companies in moving with greater speed and accuracy by providing a strong data foundation as a single source of truth, ensuring the data is always accurate, secure, and usable. Their proprietary AI engine activates data across hundreds of API-based integrations, allowing for the delivery of personalized customer experiences at scale. Clients like HBO Max and the New York Post have leveraged mParticle to save thousands of engineering hours and drive significant improvements in campaign conversions and membership growth. mParticle by Rokt offers real-time data infrastructure, Customer 360 segmentation, analytics, artificial intelligence, and governance capabilities. They focus on creating a unified customer view, understanding customer journeys, lowering acquisition costs, and growing lifetime value by enhancing operational efficiencies. mParticle has merged with Rokt, aiming to redefine real-time relevance and build lasting connections, as stated by Michael Katz, Co-Founder & CEO of mParticle by Rokt. They invest in Retail (& E-Commerce), Sales (& Marketing), Online Social, and Consumer, with investment specialities in Seed, Series A, and Pre-seed. Their investment range is from a minimum of $100,000 to a maximum of $5,000,000, with a sweet spot of $1,500,000.