Lunar Capital Management

About The Fund

Lunar Capital Management is a private equity fund headquartered in HKRI Center One, 288 Shimen Yi Road, Shanghai, China. The fund specializes in equity investments and focuses on expansion, targeting industries that include Software (Web Marketplace SaaS, etc.), IT (TMT), Energy, and Food & Beverage. With assets under management amounting to $260 million, they position themselves as leaders in the luxury and lifestyle sector, catering specifically to the tastes and demands of next-generation consumers. Lunar Capital is not just an investment firm but a cultivator of global luxury and lifestyle brands that resonate with modern consumers’ aspirations and cultural relevance. Their portfolio reflects an integration of art, culture, and design with luxury fashion, accessories, fine dining, hospitality experiences, and beauty and wellness. This holistic approach distinctively distinguishes Lunar Capital in the market, as they aim to address the growing interest in luxury goods, especially within the millennial demographic in China and Asia. Their investment thesis is underpinned by the understanding that younger consumers view ownership and affiliation with designer brands not only as a lifestyle choice but also as social capital, seeking to be part of an exclusive community that reflects their identity and status. Lunar Capital strategically builds and nurtures brands that align with these evolving consumer values, leveraging cultural insights and market dynamics to foster the growth of their investments.