Investor Type | Firm |
Type of Fund | VC |
Industries | Retail (& E-Commerce) • Consumer |
Stages | Pre-Seed, Seed, Early Stage |
Investing | United States |
Investment Range | $25,000 - $100,000 |
Investment Sweet Spot | $60,000 |
Level 2 Partners, LLC is an investment group based in Los Angeles specializing in providing advisory and investment services at the pre-seed and seed stages, with a strong focus on Consumer Packaged Goods (CPG) companies. They aim to partner with companies on the cusp of significant growth, searching for opportunities in wide-open retail markets where demand is currently unmet. With a commitment to building lasting brands, Level 2 Partners prefers to collaborate closely with business innovators and entrepreneurs who demonstrate intellectual honesty and personal integrity. They are long-term investors with a flexible approach to financing, striving to establish a strong foundation for growth and a clear path to profitability, offering more than just capital to their partner companies. Their investment criteria emphasize proof of concept, sales, cash conversion cycle, scalability, and intellectual property, seeking companies with generating revenue, strong margins, and potential for scalability. Level 2 Partners is also equipped to assist with sourcing Purchase Order and Accounts Receivable financing and is willing to take active roles as partners, board members, and key players in value creation, leveraging their resources and personal relationships to aid their partner companies. Their portfolio includes diverse CPG companies like Big Dipper Dough Co. (edible cookie dough), Fusion Functional Fashion Inc. (activewear belts), Wine Chips (snack optimized for wine pairing), and Brush & Grow Technology LLC (patented liquid-dispensing hairbrush). With an investment minimum of $25,000 and a maximum of $100,000, they typically find their investment sweet spot at $60,000. They focus on the retail and e-commerce sectors, among others, and are specialists in the early stages of the investment lifecycle.