irrvrntVC

What is irrvrntVC?

irrvrntVC is a venture capital firm headquartered in New York, USA, specializing in early-stage and seed investments with focus areas including Direct to Consumer (DTC), AdTech, NextGen Commerce, Vertical SaaS, Fintech, and Marketplaces. They typically invest between $150,000 and $350,000 at the inception of companies or in startups with significant traction ready to raise their pre-seed (angel) or seed rounds.

The fund believes in a strong founder-market fit and invests in founders who are building in large industries.

As former founders and operators themselves, they get actively involved with their portfolio companies, working alongside the founders before, during, and after the funding rounds, assisting with access to capital, hiring the right team, finding office space, or pivoting business strategies. irrvrntVC's hands-on approach extends to scoping out Total Addressable Market (TAM), workshopping business models, and discussing product-market fit.

Their goal is to continually be a resource throughout the company's life-cycle, reflecting their long-term partnership philosophy. Their portfolio includes investments in companies like Vint, RevenueRoll, Smarty, Pack Digital, Adapty, Split, Roomie, Mayple, nGrow, Lynk, Vendo, Skipti, OpenAds, Trufl, Monocle, SparkLayer, DayZero, Rove, Rivertel, Visually, and TapStitch, among others. The fund is led by Andrew Gluck, who possesses a background in founding and running Agency Within, an independent digital marketing agency. irrvrntVC is anchored by Apple Core Holdings and offers access to a range of credits and discounts for portfolio companies.

What they say:

irrvrnt is an ~$9MM early-stage fund with a strong focus on AdTech, Ecomm Enablement, Vertical SaaS, and Marketplaces. We invest $300-$500k into relentless founders with strong founder-market fit building in large and growing markets.

What we look for: We invest in DTC, AdTech, and Next Gen Commerce. We invest in founders with strong founder-market fit, building in large industries.

How we help: Andrew Gluck is the Founder & Solo GP of irrvrnt. He spent a decade+ in digital marketing, including founding WITHIN where he spent $1B+ on Google and Facebook for brands like Nike, Intuit, Goop, Rothy's and more. After a successful exit in 2018, he transitioned into early-stage venture.