iVentureCapital GmbH, established in 2011 and based in Hamburg, Germany, is an investment management firm focusing on early-stage online companies. They provide not only capital investment but also smart money which includes entrepreneurial experience, knowledge, and a rich network of business contacts. They primarily target IT, Web, and Media-related fields, with a particular emphasis on the games industry, encompassing browser games, mobile games, and affiliation programs. iVentureCapital seeks innovative companies that have been operational for at least 1-2 years and have demonstrated some form of achievement, which can range from early prototypes to customer acquisition, even if the startups are not yet profitable. Their website offers insights into their approach and ethos, highlighting their commitment to innovation, goal orientation, team spirit, and employee appreciation within their venture capital activities. They also emphasize the importance of retaining startup spirit while operating regulated processes and employing state-of-the-art tools and software solutions, ensuring they are at the forefront of technology. Their team consists of experts in IT development, online marketing, traffic management, analytics, and strategic product management. The firm boasts over 200 professionals working across several European cities in various sectors, supporting their portfolio companies with a wealth of expertise and experience. Investments are directed toward scalable online businesses with potential in areas like traffic solutions, disruptive advertising technologies, big data, and analytics tools, where they apply their 'Smart Money' approach by providing more than just financial backing, but active entrepreneurial support toward collective success.