German Media Pool

What is German Media Pool?

Founded in 2011 and headquartered in Berlin, Germany, German Media Pool is a leading independent media for equity fund in Europe. They invest primarily in scaling consumer-facing startups, focusing on those in the Series A stage or later.

They consider a variety of consumer categories including Commerce, Mobility, Health & Wellness, Pets, Food, Agetech, Fintech, Pro-Planet, and Wild Card sectors. Their unique investment model involves providing high-quality media from a diverse set of media partners at attractive pricing in exchange for equity, or equity combined with cash.

German Media Pool offers 0.5 to 5 million euros in net media investment per deal, with the capability to provide significantly more for tailored startup requirements. They work with over 00 media partners, covering all major above-the-line media types, including TV, radio, out of home, and print, to accelerate growth and brand awareness.

As an independent fund, they're not owned by a media group but collaborate with various media partners across markets.

They join investments at the same terms with venture capital co-investment partners, providing flexibility and speed without normally taking lead positions or board seats. German Media Pool has supported growth for companies such as ABOUT YOU, CLARK, Grover, Wellster Healthtech Group, and what3words.

Additionally, they provide objective advice, access to multiple media groups, and hands-on team support. German Media Pool's group includes a venture capital cash fund, GMPVC Opportunities, dedicated to portfolio follow-on investments and select seed-stage companies. Their team comprises experienced professionals with backgrounds in consulting, analytics, media management, and venture capital.