Fulcrum Capital Partners Inc.

About The Fund

Fulcrum Capital Partners Inc., known as Mayfair Equity Partners on their website, is a private equity firm that places strong emphasis on partnering with exceptional management teams to achieve remarkable results. They invest in tech and consumer sectors, aiming to foster growth in businesses throughout the UK and internationally. Their investment thesis highlights a commitment to backing people and their ideas, as evidenced by their diverse portfolio, which includes industry leaders in technology licensing, visual effects, energy solutions, and more. For instance, investments in Ultraleap show a dedication to pioneering technologies like gesture tracking and mid-air haptics, while involvement with Pixomondo underscores an investment in the transformation of visual effects and virtual production. Mayfair Equity Partners' approach goes beyond providing capital; they offer perspectives, skills, and experiences that contribute significantly to the success of their portfolio companies. Their specialty areas include MBO/LBO and Ownership Transition, reflecting a strategic focus on equity investment and business transformation. The fund leverages its deep sectoral knowledge and operational expertise to drive innovation, digital marketing effectiveness, and international expansion for their investments. Beyond investment acumen, the firm establishes trust-based partnerships rooted in empathy, ambition, and accountability, with a team boasting over a decade of combined investing experience. The extent of their hands-on involvement is further demonstrated by their work with companies such as YO! where they have actively supported organic growth and strategic M&A to build a global Japanese food group.