Fenwick Brands

About The Fund

Fenwick Brands, founded in 1988, is a private equity firm that is headquartered in Birmingham, Alabama. The investment fund focuses on taking stakes in emerging consumer brands across various sectors such as beauty care, food and beverage, household products, lawn and garden, pet products, personal care, health, and wellness. With an emphasis on brands that are integral to everyday life, Fenwick Brands positions itself as a partner that brings operating expertise to the companies it invests in. This operational prowess is leveraged to accelerate momentum and scale for these brands, aiding them in telling their story more effectively and reaching a broader market. Fenwick Brands works closely with its portfolio companies, investing not just capital but also time and knowledge into fostering growth. The firm is involved in the entire investment spectrum, with a focus on equity as their primary financial instrument. They show versatility in their investment approach by targeting a mix of industry sectors including software (embracing web marketplaces and SaaS), food and beverage, healthcare (including wellness), and restaurants. Their portfolio highlights not only active investments but also notable exits, such as Lemi Shine, which exited in 2023, and the ongoing partnerships with brands like Ursa Major and Madison Reed. Back to the Roots is another exemplar of Fenwick Brands' investment thesis, which underlines the importance of supporting brands with compelling narratives and potential for significant impact on consumer markets.