Embed Capital

What is Embed Capital?

Embed Capital is an investment firm based in Milan, Italy, focusing on supporting startups and small to medium-sized enterprises (SMEs) through seed and scale-up phases.

Founded in 2013, the firm operates as a private and independent investment vehicle with an emphatic hands-on approach within their portfolio, which includes over 20 diversified investments across multiple sectors such as industrial, technology, environment, service, retail, and social sectors.

Embed Capital's investment threshold ranges from a minimum of €60,000 to a maximum of €4,500,000, aiming to cater to a broad spectrum of business needs within the aforementioned industries.

In addition to capital investment, through Embed Advisory, the firm offers direct experience from investors and entrepreneurs by providing financial and strategic consulting services to startups and SMEs. They further support their clients in defining and executing a wide range of digital services, thanks to their robust network.

This includes assistance in business model and financial planning, fund-raising, business development, strategic consulting on extraordinary finance operations, and company sales. Embed Capital also provides digital services such as digital branding, corporate identity, website creation, digital marketing and advertising, social media management, and e-commerce management, including Amazon Agency services.

The firm prides itself on having an entrepreneurial mindset which allows them to easily understand and partner with their clients' growth journeys, offering tailored advice and services to meet their specific needs and objectives.