eEquity is a private equity firm that specializes in investing in the intersection between technology and retail, with a particular focus on online related business models. Founded in 2010 and headquartered in Stockholm, Sweden, eEquity is a sector-focused fund that supports companies with physical products, digital services, and software. They are a preferred growth equity partner for entrepreneurs at the forefront of tech and retail. The firm is driven by a team of experienced entrepreneurs who coach successful founders in scaling their operations to build European or global champions. eEquity operates with an equity ticket range of 5-20 million EUR and oversees more than 420 million EUR in invested capital across 5 funds, having made 40 investments and achieved 19 exits. The firm's portfolio ranges from AI in retail to nontraditional golf apparel and high-performance sportswear, collaborative media management platforms, and payment optimization platforms for eCommerce. eEquity's hands-on investment approach fosters strong partnerships and considers their portfolio companies as a family of entrepreneurs united in the pursuit of success. In addition to the investment activities, eEquity actively engages in sustainability practices and values the impact of their investments. Their commitment to growth extends through their participation in industry events and public relations such as investment news, strategic acquisitions, and international expansions. eEquity's diverse team embodies dedication, curiosity, and expertise that span the entire digital landscape, positioning them as a key player in driving digital growth within the retail sector.