Difference Capital Financial is a venture capital and specialty finance firm focusing on later-stage investments in several key sectors. Established in 2012 and headquartered in Toronto, Ontario, they concentrate their investments in technology, media, healthcare, and financial services. Their approach emphasizes intelligent investing, adopting strategies aligned with value investing principles famously endorsed by Charlie Munger and Warren Buffett. They provide a members-only wealth platform aiming to circumvent common pitfalls in investing and delivering superior value to the members. Understanding the industry's challenges, including underperformance and overcharging by mutual funds and wealth advisors, they offer a platform that eschews trading and management fees in favor of a transparent membership model. They suggest that most investors historically underperform the market, with the average generating a 4% return as opposed to the S&P 500's 10%. Difference Capital Financial positions itself as a wealth manager in alignment with the top-performing S&P 500, driving towards long-term outperformance with zero management fees through their service known as Moka. Additionally, they provide a self-directed investing app named Mogo, which promotes patience, discipline, and analytical skills necessary for active investment strategies. Their platform also incorporates AI technology, designed to facilitate detailed research and analysis for investment decisions. Furthermore, they are committed to social responsibility, partnering with Flash Forest to allow members to contribute to forest reforestation and reduce the occurrence of wildfires. They highlight the importance of continuous learning for investment success and offer exclusive content and member events to enhance investor knowledge. Difference Capital Financial's commitment to building wealth for their members also involves impact investment options, promoting socially responsible and sustainable investing.