Investor Type | Firm |
Investing | United States |
CONTEXTWEB is an integrated digital media services company recognized for providing online advertising solutions and measurable ad performance across a multitude of real-time impressions each day. They focus on combining online and offline audience data with relevant content, delivering high-quality ad environments which place them within the top 20 ad-supported properties as ranked by comScore. Their clientele includes a roster of Fortune 500 companies spanning sectors like pharmaceuticals, automotive, and consumer goods. CONTEXTWEB's investment portfolio is supported by reputable venture capital firms such as Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Updata Partners, and Investor Growth Capital, indicating strong backing by investors with a track record of supporting high-potential ventures. CONTEXTWEB, having its headquarters in New York, has expanded its footprint with multiple offices throughout the United States and a presence in the UK. In September 2011, CONTEXTWEB underwent a transformation through a merger with Datran Media, leading to the creation of PulsePoint, an entity that combined the strengths of both companies to enhance the scope and efficiency of digital advertising services. The aim of the firms is to deliver consistent and measurable ad performances, leveraging layered data to provide optimized environments for advertising efficacy. Despite the name change, the legacy and operational philosophy of CONTEXTWEB persist within PulsePoint, with a continued commitment to innovation and customer satisfaction in the digital ad space.