Brand Capital

What is Brand Capital?

Brand Capital is the corporate venture arm of Bennett Coleman and Company, operating from its headquarters in Mumbai, Maharashtra, India. With a focus on strategic investment, Brand Capital aids businesses by contributing intellectual capital to foster brand strategy and media spread efforts.

Their innovative branding solutions and investment models target a wide range of sectors, including technology, services, retail, real estate, media, entertainment, infrastructure, hospitality, travel, healthcare, pharmaceutical, education, FMCG, consumer durables, automobile, apparel, and jewelry.

As a corporate VC, Brand Capital typically invests with an amount of 3,590,000 USD both as minimum and maximum, ensuring they provide significant support to the selected companies. Through this venture, over 850 investee companies have leveraged brand-led growth, particularly profiting from the massive reach of the Times of India Group's media assets.

Brand Capital's unique approach involves long-term brand building, positioning it distinctively from private equity players, and it includes specific programs like Brand Estate that cater to cash leverage in the real estate sector.

With a history of enhancing growth for a myriad of Indian brands, the firm assesses startups based on market size, team quality, and capital securing potential while providing a full suite of media assets such as print, OOH, digital, in-cinema advertising, PR services, and experiential marketing platforms.

Their objective is twofold: to build enterprise value and drive brand growth. Brand Capital extends its media muscle to add a growth multiplier to businesses unable to manage such expansion independently, serving as an essential growth lever for any enterprise aimed at building a brand legacy.