London | U.K.
| Investor Type | Firm |
| Industries | Software (Web Marketplace Saas..) • Education |
| Stages | Later |
| Investing | U.K. |
About The Fund
Blippar is a technology company specializing in augmented reality, artificial intelligence and computer vision. Since its foundation in 2011, Blippar has been developing world-leading augmented reality and showcasing it through the Blippar app, the first augmented reality browser. This laid the foundation for an entire ecosystem that it has now built around these technologies which includes different products from Computer Vision APIs to self-service AR creation and publishing tools. Blippar’s technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble to create exciting and award-winning experiences which deepen consumer engagement. A strong ally for brands, Blippar provides new and exciting ways to drive engagement and interaction, and for the first time offers tangible data on ROI for real-world marketing. The company offers print media an impressive value proposition: Blippar aims to reinvigorate the industry by adding more value to existing content, bridging the physical world with the digital one, and bringing static, flat content to real-time, interactive life. Blippar also has a self-service platform Blippbuilder, which enables license-holders - whether publishers, agencies or brands – to build blipps into their products, pages, advertising collateral quickly and simply without any help from us. The game-changing web-based program enables brands, media outlets and creative agencies to turn all their physical output - from print pages and billboards to packaging and merchandising - instantly interactive. Determined to steer the growth of the AR industry and champion this new consumer behavior, Blippar acquired Layar in June 2014, a pioneering AR company founded in the late 2000s. In June 2015, Blippar invested in smart specs company WaveOptics. WaveOptics is developing low-energy lenses that provide a live display for the wearer but can be fitted into ordinary spectacles frames. Blippar has been named on the CNBC Disruptor 50 list for three years running, most recently earlier this year.
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