Amery Capital

About The Fund

Amery Capital is a London-based private equity firm specialized in investments within the fashion, retail, and consumer goods sectors. Established in 2004 by Maurice Helfgott, the firm focuses on providing growth capital and operational expertise to innovative businesses in these industries. They are known for their entrepreneurial investment approach and active involvement in the companies they invest in, typically taking on board roles such as Board Chair or Non-Executive Director (NXD) to drive value creation. The firm's investment strategy is underpinned by a deep understanding of the dynamics in the fashion and consumer goods markets, leveraging Maurice Helfgott's experience and network. Maurice has a notable business background, including serving as an Executive Director on the main Board of Marks & Spencer and earning an MBA with high distinction from Harvard Business School. Marrying their operational insights with financial support, Amery Capital aims to help portfolio companies scale successfully. Current appointments include positions with ME+EM, First Wave I Limited, and The Income and Growth VCT plc. Apart from the business realm, Maurice also contributes to social welfare through his chairmanship at World Jewish Relief, the British Jewish Community's Humanitarian Agency. Despite the scant information on their website, it is clear that Amery Capital's ethos lies in fostering growth and innovation in the consumer-focused sectors through strategic investments and experienced leadership.