True Beauty Ventures

What is True Beauty Ventures?

True Beauty Ventures is an investment fund specializing in the beauty and wellness sector. They have established themselves as a leading sector-specialized fund within the industries of Retail (& E-Commerce), Cosmetics (& Fashion), HealthTech (& Fitness), Healthcare (& Wellness), and Consumer. True Beauty Ventures operates with a clear investment thesis that revolves around fostering growth in emerging brands with unique, compelling stories and strong consumer engagement.

They have made a point of being the most active investor in the beauty space, with 20 investments in just three years, demonstrating both experience and a dedicated focus on this niche market. The fund looks to make equity investments ranging from $1 to $5 million in brands that exhibit approximately $2 million in revenue, positioning their investment sweet spot around $1.5 million.

Brands that have proven traction, a clear omni-channel sales growth strategy, and a focus on profitability with strong margins are of particular interest to them. The team at True Beauty Ventures, including co-founders Rich Gersten and Cristina Nuñez, harnesses decades of institutional beauty investment experience and deep industry knowledge to support beauty brands in various growth stages.

They see beauty as a market and a movement, from occasional, optional products to daily, essential self-care routines. They pride themselves on being partners of choice for founders in the beauty and wellness domain, offering mentorship and a robust community in addition to financial support, to help these brands realize their true potential.

What they say:

We invest in beauty and wellness startups.