Superseed Ventures

What is Superseed Ventures?

Superseed Ventures is the corporate venture capital arm of the Reece Group, operating out of Melbourne, Victoria, Australia. They specialize in investing in TradeTech companies that are transforming trade businesses and the built environment.

Their investment strategy focuses on empowering various facets of the trades industry, including supporting HVAC technicians, saving water and money through smart monitors, digitizing trades to improve efficiency, providing growth finance, and building transparency in construction.

With a keen interest in leveraging technology to reduce administrative burdens, manage projects better, and improve profitability for trade businesses, Superseed Ventures aims to drive sustainable practices within the built world to meet carbon emission targets.

Their portfolio includes ventures that provide unparalleled access to one of the world's leading trade retailers, benefit from industry expertise spanning over 100 years, and offers opportunities for startups to integrate and collaborate with the Reece network globally, which includes over 200,000 customers across 800+ locations.

They seek to push boundaries in integrated procurement and intelligent supply, utilizing digital platforms and technologies like artificial intelligence to improve convenience and efficiency for building material distributors and their customers.

Superseed Ventures builds a supportive ecosystem for their portfolio companies, facilitating access to industry knowhow, customer networks, and tailored financial products to help trade-related startups grow and succeed. Their team consists of experts including Chris Pattenden, as Managing Partner, Nick Brozovic as Operating Principal, and Phil Sondhu as an Investment Committee Member, all dedicated to fostering innovation and transformation in the trades and construction sectors.