StarCom Group​

What is StarCom Group​?

Starcom Group is a global communications planning and media agency that focuses on harnessing the transformative power of data and technology to move people and inspire individuals, as well as drive business progress. With a history of over 80 years, Starcom is known for its dedication to understanding people, which is central to their strategy. The firm applies human and cultural insights, along with business analytics, to develop innovative solutions and architectures for connection planning, digital marketplace intelligence, and content, among others.

Their services include media planning, media buying, digital marketing strategies involving search, social, and mobile platforms, e-commerce, CRM, shopper marketing, sports partnerships, activation, and local opportunity optimization.

They are especially adept at creating impactful media campaigns, with case studies from top-tier clients such as Samsung, Kellogg's, and World Wildlife Fund Australia showcasing their ability to leverage various platforms and technologies to meet marketing and business objectives.

Starcom's approach, dubbed 'The Power of One,' emphasizes the synergy of their global presence and the combined expertise of their 7,000 worldwide employees.

Operating in more than 100 markets, they cater to an impressive clientele list including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, and Visa. Starcom Group is part of Publicis Media, which belongs to Publicis Groupe—one of the world's leading communications groups.