SoftBank

What is SoftBank?

SoftBank provides fixed-line, mobile telephony, internet telecommunications, and digital television products. It is a multinational telecommunications and internet corporation focused on broadband, fixed-line telecommunications, e-commerce, the internet, technology services, finance, media and marketing, and other businesses. The company operates through four segments. The mobile communications segment provides mobile communications services, produces and distributes online games for smartphones and other devices, offers mobile broadband services, provides supply chain solutions, handset protection, and insurance, buy-back and trade-in services, omnichannel solutions, and financial services, and sells mobile devices such as iPhones, iPads, and SoftBank smartphones. The Sprint segment offers mobile and fixed-line voice and data transmission services for individual consumers, businesses, government subscribers, and resellers in Puerto Rico and the U.S. and sells mobile devices and accessories. The fixed-line telecommunications segment offers telecom services such as fixed-line telephone and data communications services to corporate customers and broadband services to individual customers. The internet segment is engaged in the operation of the Yahoo! Japan portal, the sale of internet advertising, the operation of e-commerce sites, the provision of membership services, the sale and marketing of data centers, the provision of online automobile-related information, and the operation of the internet affiliate system. SoftBank also generates and sells electricity from renewable energy sources; provides payment processing, invoice collections, and computation services for businesses; distributes video, voice, and data content via media; operates the IT information site ITmedia; provides solutions and services for online businesses; and operates online games and software downloads. Additionally, it is involved in the ownership of professional baseball teams, the operation of baseball games, the management and maintenance of baseball stadiums and other sports facilities, and the procurement of funds by issuing preferred securities.