Measurement

What is Measurement?

Measurement is an investment fund that distinguishes itself by focusing on investing in companies that demonstrate the potential for significant scaling before they have achieved widespread market recognition. Their investment thesis centers on identifying and backing true company builders who have the tenacity and insight to create products or services that fulfill genuine market demands. With a stated investment maximum of $10,000,000, a minimum threshold of $100,000, and a 'sweet spot' for investments at $1,000,000, Measurement positions itself to support growth across pre-seed and seed stages, through to Series A and beyond until exit.

Their specialties lie in targeting these early stages of development, particularly pre-seed and seed phases, which hold the promise of exceptional returns compared to later growth stages. Measurement's mission is to empower investors by offering them the opportunity to partake in ventures at the cusp of scaling, demystifying a process typically accessible to a select few.

Their strategy is three-pronged, firstly engaging with expert seed venture capitalists acclaimed for their company-building expertise. Measurement values these VCs for their capacity to draw in founders aiming to establish impactful companies. Secondly, the fund commits to these VCs' top portfolio companies, specifically those having demonstrated product-market fit and beginning to scale.

Lastly, Measurement believes in a hands-off approach once the investment has been made, monitoring scaling progress while deferring operational strategy to the founders and early-stage VCs.

The fund's website emphasizes the importance of engaging with success early on, citing statistical evidence such as the average duration for US unicorns to exit and the substantial funding rounds prior to unicorn status, reinforcing the fund's belief in the underlying potential of early-stage ventures.