Leaf Group

What is Leaf Group?

Leaf Group is an investment fund that specializes in financing companies across various stages such as seed, Series A, and Series B, with a focus on software, including web marketplaces and Software as a Service (SaaS) models. They operate under World of Good Brands, a human connections company that offers access to aspirational categories such as health, wellness, art, design, and travel.

Their portfolio encompasses serviceable editorial, experiences, media, and commerce, intending to simplify the complexities of the modern world into everyday inspiration. Leaf Group prioritizes narrowcasting over traditional broadcasting, by honing in on specific communities, conversations, and meaningful connections. The House of Good, which sits at the heart of their ecosystem, is an experiential space, a direct-to-consumer retail showroom, and a content studio.

Their brand, Well+Good, stands as an authority in modern wellness, while Hunker serves as a design resource across experiential, newsletter, and social platforms. OnlyInYourState offers hyperlocal travel insights, and LIVESTRONG.COM delivers trusted health, nutrition, fitness, and condition-related content.

Their Good Collective brand includes over 50 niche digital properties, providing targeted audience reach across pivotal life stages and lifestyles. In the arts sector, The Other Art Fair and Saatchi Art are part of Leaf Group's portfolio, promoting access and exposure for a new generation of artists and art buyers. Their corporate strategy combines experiential media and commerce, blending physical and virtual spaces to allow their audience accessibility from any location.