KongZhong

What is KongZhong?

KongZhong Corporation is an investment fund based in the People's Republic of China that focuses on productivity in the digital entertainment sector. With a history dating back to its foundation on May 6, 2002, the fund has since grown to become a significant player in its chosen markets. KongZhong operates through three main business units: Wireless Value-Added Services (WVAS), Mobile Games, and Internet Games, aiming to provide interactive entertainment and services to mobile users across various platforms, including 2G technologies.

Specializing in private equity, seed, and angel investing, the fund has established a range of investment amounts, typically investing between $16 million and $18 million.

The WVAS business unit offers a suite of services like mobile games, pictures, karaoke, e-books, and personalization features for mobile phones, alongside entertainment news, chat, and message boards.

KongZhong's Mobile Games business unit, which held 8.89% of the mobile game market and ranked first in the industry as of 2010, publishes a variety of games spanning genres such as action, role-playing, and leisure with successful titles including 'Warrior vs Monster' and 'Kingdom Story.' Additionally, their Internet Games unit is tasked with developing new gaming experiences.

For the distribution of their WVAS and mobile games, KongZhong partners with telecom operators and other distribution channels. The company was initially known as Communication Over The Air, Inc. but was rebranded to KongZhong Corporation in March 2004, the same year it was listed on NASDAQ, backed by investment from American and Hong Kong venture capital firms.