Kevel

About The Fund

Kevel is an innovative firm that serves industries involved in Marketplaces, Retail Media, and Delivery Apps with their advanced retail media ad server technology. The company specializes in providing a comprehensive suite of API-first products that enable businesses to build and control their own advertising platforms, focusing on leveraging first-party data to create personalized and targeted advertising experiences. Their flagship offerings include the Kevel Ad Server for ad decisioning, campaign management, reporting, and catalog ingestion, as well as Kevel Audience, a powerful customer data platform for AI-powered segmentation and ad personalization. In addition to these products, Kevel Self Serve enables brands, agencies, and advertisers to create and manage their campaigns with ease. Kevel's unique API-based Retail Media Cloud allows businesses to in-house their retail media technology, thereby differentiating their ad programs based on unique brand data to increase their share of media dollars. Kevel emphasizes control, flexibility, and rapid go-to-market capabilities, providing solutions that integrate seamlessly into existing stacks without taxing performance growth. Their commitment to data security is shown through SOC 1 and 2 compliance, and by providing options for businesses to use their own machine learning models. With Kevel's technology, customers can build unconventional, server-side ad units that are fast-loading and highly customizable, thereby bypassing traditional ad format limitations. They have powered a wide variety of ad units and have helped clients like Delivery Hero and Edmunds create lucrative, customized ad platforms with significant revenue growth and launch efficiency. Kevel empowers small and large marketplaces alike to launch profitable ad services promptly, with examples of customers achieving outstanding returns on investment.