Exent

What is Exent?

Exent operates as a digital entertainment media company focusing primarily on the gaming industry. Their expertise lies in marketing, merchandising, distributing, and monetizing mobile and PC games.

With an extensive library of over 2,500 Mobile and PC games sourced from more than 150 publishers and developers like PopCap Games, iWin, Alawar, GameHouse, and Ubisoft, Exent has established itself as the World's leading provider of Games on Demand services.

These gaming experiences are made accessible to millions of players through various formats, including monthly subscriptions and complimentary, ad-supported options. A significant component of Exent's business model is their premium GameTanium™ subscription service. This service is a turnkey, fully managed, white-label offering tailored to a wide range of markets, including Mobile Operators, Device Manufacturers, Telecommunications Providers, and Web Portals.

The strategic value of GameTanium lies in its ability to bolster their partners' Average Revenue Per User (ARPU), as well as their conversion and engagement rates.

This has enabled Exent to partner with major industry players such as Verizon, AIS, Starhub, Telstra, CenturyLink, T-Mobile, Asus, Lenovo, and others. GameTanium grants gamers unparalleled freedom to enjoy gaming experiences across multiple platforms, including Mobile, Tablets, PC, and TV.

In a direct-to-consumer approach, Exent also manages FreeRide Games, a unique service offering more than 400 premium full-download PC casual games for free. Since its launch in October 2008, FreeRide Games remains peerless, distinguished by its ability to let users enjoy premium full-version games at no cost, thanks to Exent's patented technologies enabling efficient in-game ad placement.

Exent's efforts are backed by private equity shareholders including prominent investors like Intel Capital, Cisco, Time Warner, and various Venture Capital Firms, including NEA.

Their corporate strategy emphasizes delivering mass-market, family-friendly game services as turnkey solutions, which have been proven to increase engagement and grow ARPU, making Exent the preferred Game Service partner for the world's leading service providers and game publishers.