Consumer Ventures

About The Fund

Consumer Ventures is a venture capital firm based in Chicago that specializes in investing in and aiding the growth of consumer-focused companies and brands. Their investment strategy centers around consumer brands within the industries of food, beverage, personal care, apparel, kids products, pet products, and technologies enabling the consumer experience. They primarily target US-based companies that have revenue between $500,000 to $10 million, showing high growth potential and solid fundamentals. Consumer Ventures typically invests up to $1 million in companies, often starting at the Series A round, although they are involved from Pre-Seed through Series A stages. They are not looking for unicorns but rather focus on creating compelling brands that connect emotionally with consumers, trusting in amazing teams, and building businesses that support the mission and fuel sustainable growth. Their investment sweet spot is around $250,000, with a minimum investment of $50,000 and a maximum of $500,000. The firm prides itself on Midwestern values, humility, integrity, adding value, and creating long-term strategies for their partner companies. Their emphasis on empowerment extends to investing in underrepresented and underestimated industries and individuals. Consumer Ventures works closely with entrepreneurs to develop financial plans, improve operations, and strive for capital efficiency. They offer a strategic network of advisors, partners, and industry experts to support their portfolio companies in various aspects of business growth such as product development, brand and channel development, and planning. The Consumer Ventures team is led by managing director Jason Starr and operating partner Jeff Brezek, both of whom have extensive experience in investment and operational roles across various industries.