CircleUp Network

About The Fund

CircleUp Network is an investment platform based in San Francisco, California, known for developing a specialized equity crowdfunding platform that provides accredited investors with free access to direct investments in emerging private companies. They focus on empowering entrepreneurs by offering both equity investment and business loans to accelerate brand growth. Their investment scope primarily covers industries such as Software (Web Marketplace SaaS...), Logistics (& Distribution), and Healthcare (& Wellness). A core component of CircleUp's approach involves leveraging their proprietary technology platform, Helio. Helio employs machine learning and data analysis to increase the speed, quality, and objectivity of decision-making in the private company landscape. It algorithmically identifies, classifies, and evaluates over two million early-stage consumer brands, effectively shining a light on untapped potential and helping investors and entrepreneurs make informed decisions. CircleUp positions itself as a partner to growing brands, facilitating funding and providing actionable data insights throughout the investment process. They take pride in supporting a diverse portfolio of consumer brands across various stages of growth. The portfolio spans different market segments including food, personal care, beauty, pet products, alcoholic beverages, accessories, apparel, footwear, household consumables, durables, non-alcoholic beverages, and sports & outdoors products. CircleUp has been instrumental for companies like HIPPEAS, POP & BOTTLE, and KITU LIFE, helping to scale their operations effectively. With multiple success stories and media coverage, they’ve established a reputation as a transformative force in the consumer goods sector. Their specialties include merging unique insights from Helio with capital financing to cater to the development and expansion needs of consumer brands. CircleUp is committed to building conviction with data and ensuring brands have the necessary funds and support for success.